How to succeed in Product Development and Marketing in your Startup.
What you'll learn
At the end of the course, students will have a clear 7-step success plan to launch their Digital Product Idea as a StartupGround work to see whether you really have the entrepreneurship bug in you or you are willing to develop it, 5 ways to check how saleable your idea is and how to make it saleable
How to convert a Digital Product idea from vision to reality - the detailed 7-step journey that you have to undergo, and how to do it in the right way while enjoying it, aligning your goals with your vision
How to document the vision for your Digital Product Vision - Define the brand and the offering, your USP (Unique Selling Proposition), a Paper Prototype of your product, Mind Map, Product Release Plan, Wireframe
How to craft your Team Vision - Company Culture, Guidelines and Help to take the most important Decision whether to Build In-House or Outsource
How to arrange for money needed to run the show - How to create the Business Plan with Cash Flows and How to create an Investor Pitch Deck that blows them over
How to craft your product - What is a MVP (Minimum Viable Product), Your Target Customer Persona, Customer Journey, Look And Feel of your product, Architectural Blueprint. Project Management, Data Security
How to market your product - Funnel Building, Content Generation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM- Google Adwords), Paid Advertising on Social Media, App Store Optimisation, Marketing Automation
How to sell your product - Case Studies , Trials, Freemium Model, Community, Referrals, Word Of Mouth, Offline Marketing
How to provide state-of-the-art Customer Service for your product - The Complete Process
Requirements
A passion for creating a Digital Startup based on an idea/visionDescription
WHAT'S IN IT FOR YOUThis course is a knowledge base of that core experience I have gained in my journey of 2 decades as an Employee, Entrepreneur, Co-Founder and CTO. I have expressed all these concepts on the basis of an example so that the understanding is not just theoretical in nature. You will be able to learn the following :
Defining / Documenting your Vision
Team Vision
Arranging Funds
Crafting Your Product/Service system
Marketing Your Product/Service
Selling Your Product/Service
Customer Service
HANDS-ON WORKSHOPS WITH TEMPLATES
The workshops will ensure that by the end of the course, you create the artefacts for your own business idea. You will have everything ready which will boost your confidence in your business idea in a defined and structured way
BONUSES INCLUDED
As a bonus, I will spend 30 mins with you to discuss the artefacts you have created so that we can clarify your doubts and tweak the artefacts if needed.
WHO AM I AND WHY SHOULD YOU LISTEN TO ME
After having spent more than 20 years as an Employee, Entrepreneur and Consultant in the Digital Startup industry I saw the journey and the challenges faced during it. Be it product design, marketing, selling, funding each aspect of the journey needed to be taken up carefully - planned and executed with patience rather than rushing into it blindfolded.
Who this course is for:
Entrepreneurs / Students with a passion to create their own startupsCategory: Business, Entrepreneurship, IT Startup
Instructor: Anu Khanchandani
Language: English
Price: $